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Sunday, December 6, 2015

New Logo for the Tides

The logo changes roll on. The latest is the Norfolk Tides. They've gone with a color switch, word logo switch, anchorish "N", and added a cutesy seahorse.

The anchor "N" is poor, but the remaining logo changes are upgrades. That doesn't make the change great. It moves it up to mediocre. The new color scheme is actually something of a downgrade and I'm not particularly thrilled by the cutesy seahorse; it's just another in the meme of the last few years of bad cartoonish logos (although this isn't as bad as most).

Still the wave on the Tides old logo didn't work and they've moved from a logo which would have been graded as a C- to a logo which my first impression is a C+.

The old logo:

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